Commercially Yours

In light of the Super Bowl and its legendary commercials, I figured today’s topic was timely. Now that I have Netflix, I have grown accustomed to commercial free viewing when I watch series television. While I don’t have a DVR, I still find myself trying to pause live TV, a habit I developed from watching Netflix and DVD’s.

I must admit I was a little perplexed when I stumbled across Alexandra Wentworth’s comedy series “Head Case.” The first episode I watched was 11 minutes long. The length perplexed me since TV shows are formatted to be a half hour, an hour, or a movie length of 2 hours. When you watch an hour-long drama without commercials, they tend to be between 40 and 42 minutes long. This means an hour-long TV show will have anywhere from 18 to 20 minutes of commercials. This is one-third of the viewing time spent watching commercials. If this formula were used for a half-hour show, you would expect there to be roughly 10 minutes of commercial viewing and 20 minutes of the actual show. Once again, the 11-minute length of Head Case confused me. If this was a true time frame, it meant two-thirds of the viewing time was dedicated to commercials while only a third of the time slot was dedicated to the actual show. Huh?

As it turns out, “Head Case” was developed for the Starz cable network. From what I can gather, Starz doesn’t have commercials, which explains the 11-minute format. With that said, I still wonder how the show will be syndicated. Perhaps, they will double up on episodes, although some of the later episodes actually did approach roughly 20-minutes. I guess we’ll have to wait and see how that plays out.

Noticing these discrepancies brought a larger question to mind. Is it the intention of the television networks that we watch their shows or the commercials that are interspersed between them? Back when my mom was alive and we were both in California, I would visit each Saturday. I still remember her muting the television during commercial breaks because in her words, “The commercials drive me crazy”.

In the past year, I confess I have begun to do the same thing, muting the television each time commercials appear. I am often fascinated by the synchronicity of the networks. More often than not, if you change the channel during a commercial, you land on another commercial. How do they manage to do this so consistently? Truthfully, I know the answer to this question. For the most part, TV shows are similarly structured into six acts. As such, the commercials will tend to occur simultaneously across all of the networks.

Most of us find this aspect of television annoying, which is why the DVR’s arrival has been a particular challenge to advertisers and networks. When we record our shows, we can easily zip through commercial breaks. Advertisers deplore this idea. In the old days, we would run to the bathroom or get snacks during commercials. This is the reason the volume blares much higher at these times. You can still hear the name of the product or catchy lyrics that you will hopefully remember while you are in the grocery store or shopping for some other product.

I still recall how absurd I thought “The Running Man” was with Arnold Schwarzenegger. While it was released in the late 80’s, it was a portrait of a futuristic world overrun by edgy, life threatening game shows and corporate advertisers. At the time, I thought it a far-fetched concept but in many ways it has come to fruition. Shows like Fear Factor, The Amazing Race and Survivor flood the airwaves with a slue of commercials and infomercials, brainwashing us to consume. Today, I write only to reflect. Is it the commercials or the shows being sold to us? Do we go out and consume what we want, what we need, or the things advertisers tell us we need? Hm.... Happy Super Bowl everybody!

I HAVE WRITTEN A BOOK! TO LEARN MORE OR TO READ AN EXCERPT
of my sci-fi/fantasy/adventure novel, “The Unveiling: 1.0,” please visit TheUnveilingSeries.com.